Not placing orders for the products on time, not taking enough time to figure out the design of the products, and giving out very generic products will negate the goals of giving promotional products.

When brands give out promotional products to their customers, it leads to better brand recall, consumer loyalty, consumer engagement, and more business for the brand, at quite low costs.

While giving promotional products, a brand must ensure that the products are of high quality, can be used on a daily basis for months, and are related to the domain of the business.

It is difficult for businesses to quantify the return on investment for promotional products, however, parameters like incremental margin approach and call-to-action responses can measure ROI.